Advertising Coordinator

91.8 Hayes FM is a not for profit organisation run entirely by volunteers. We provide people with the opportunity to broadcast on 91.8 Hayes FM, their own platform to showcase their talents and talk about whatever they’re passionate about (we broadcast many different shows on topics as varied as local music, community arts, jazz or the local voluntary sector).

We are a community radio station, that fills the gap between national and commercial stations, in giving a voice to residents in Hayes & Harlington, Uxbridge, Greenford and surrounding towns and villages within 4-5 miles of Hayes Town.

We believe we can build the confidence and communication skills of people involved in our project. We believe that presenting raises their self-esteem and encourages them to take an active interest in their local community.

We also provide a platform and outlet for local charities and voluntary organisations, Fitness and Body Positive shows and many more.

We are governed by an OFCOM Charter which regulates our output and ensures we serve our community.

Advertising with 91.8 Hayes FM will help us to maintain this vital community service while giving your business access to many more potential local customers in the Hayes and parts of Hillingdon.

Why Radio?

1) Radio sells everywhere.

Radio is the only true mobile medium. In the car, at work, and at play, radio is there…the companion and the advertising force your customers take with them wherever they go.

2) Radio sells with intimacy.

In your personal life, when you have something very important to communicate to someone, which would you prefer – to show them a picture, to write to them, or to talk with the intimacy and emotion of the human voice? Radio sells with intimacy.

3) Radio escapes advertising’s clutter.

Today’s newspapers average 2/3 advertising to 1/3 editorial content. TV spends about 1/3 of its time on advertising. Today’s radio, at about 10 minutes of advertising per hour, devotes less than 1/5 of its time to adverts. Radio is the uncluttered medium.

4) Reach is nice, but frequency sells.

Newspaper and TV are reach media – they reach varying numbers of people.

Psychologists tell us that consumers need to be exposed to an advertising message at least three times before it begins to penetrate.

Most local businesses cannot afford the necessary three-times-plus frequency that effective advertising demands – except on radio.

On 91.8 Hayes FM your ad will be played at least 5 times a day – giving you affordable reach and unbeatable frequency.

5) You’re always on the front page with radio.

With radio advertising, you are front and centre in the listener’s attention span when your ad is on the air. You’re never buried on page 42.

On Hayes FM you will never be surrounded by your competitor’s ads. With radio, you are always on the front page.

6) This is a Win / Win!

You’ll be making a vital contribution to a true community project – as well as reaching a new audience of potential customers for your business.

Interested in Advertising on 91.8 Hayes FM?

If you’d like to explore this further please call us on 0208 099 2226 or email us below using the form.  We will work with you to produce a FREE professional standard radio advert using our talented team of volunteer technicians and voice-over artists and then agree an on-air schedule.

(A fee may apply for other production by an external company)

We are also happy to use an advert you may already have as long as it complies with ofcom regulations.

Sponsorship

Sponsorship of shows / Traffic & Travel / Weather also available at very reasonable costs and we now also offer weekend / overnight and daytime sponsorship of the entire station! Get in touch for prices.

 

Thank You for your interest!

Hayes Fm offers a wide range of programme sponsorship, spot advertising along with other options.  For more information please email advertising@hayesfm.co.uk

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